According to a new market report published by Transparency Market Research "Tablet PC Market - U.S. Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018," the tablet PC shipment in the U.S. was 34.2 million units in 2012 and is expected to grow to 71.6 million units by 2018, at a CAGR of 13.1% from 2012 to 2018. In 2010, iOS based tablet PCs held the largest share, accounting for more than 80% of the overall U.S. tablet PC market. However, Android based tablet PC shipment is expected to surpass the shipment of iOS based tablet PCs by 2017.
The U.S. tablet PC market is mainly driven by the growing demand from consumers for technologically advanced products. Moreover, smaller size compared to laptops, better battery life, and multi-tasking ability enables the use of tablet PCs in number of applications. In addition, there is growing demand for tablet PCs, especially from business enterprises as these devices are adapted for business software such as CRM, business intelligence and dashboards.
The study provides assessment of the U.S. tablet PC market based on intended use, screen size, interface (operating platform and user interface) and retail channel. In terms of screen size, tablet PCs with screen size ranging between 9.6" and 11" is the largest selling segment, with more than 25 million tablet PCs sold in 2012 in the U.S. Despite being the largest segment, the share of tablet PCs in this category is decreasing considerably with the growing popularity of tablet PCs having smaller screen size of 8 inch and below. Tablet PCs in the U.S. has higher traction from individual customers who buy the product for their personal use, whereas the business and corporate use segment still has comparatively lower penetration.